About Us

The San Diego Jewish Journal is the pioneer Jewish lifestyles magazine on the West Coast. It was founded in October 2001 by Dr. Mark Moss and Mark Edelstein who shared the vision of a Jewish magazine that spoke to Jews of all movements and traditions. The Journal published its first issue in December 2001 and has more than tripled its size since birth. It now reaches more than 19,000 Jewish households throughout San Diego, Palm Springs and Temecula Valley.

SDJJ has now launched a sister publication. The Orange County Jewish Life showcasing the variety and vitality of Jewish Orange County.


Mark Moss – Publisher

Mark Moss is a long-time veteran of organized Jewish life. From 1983-84, he was president of the San Mateo chapter of Magen David Adom. From 1986-92, he served as executive director of Congregation Beth El in La Jolla. From 1995-2000, he was executive director of Congregation Beth Am. He is currently a member of three San Diego area synagogues and is married with three beautiful daughters. His wife of 33 years, Ellen, is a preschool teacher. publisher@sdjewishjournal.com


Mark Edelstein – Co-publisher & Advertising Director

Mark Edelstein is a veteran of three decades in advertising sales. In 1986, he started his own advertising firm, Edelstein, Inc., where he sold in all media, primarily to the Jewish community. A former schoolteacher and would-be stand-up comedian, Edelstein is a member of Congregation Beth Israel in La Jolla, California. He and his beautiful wife Susan have three wonderful children. marke@sdjewishjournal.com


Jessica Hanewinckel – Editor

Jessica Hanewinckel is the former assistant editor of the San Diego Jewish Journal and a native of Southern California. She received her bachelor’s degree in journalism from Kansas State University and has six years of experience writing and editing for numerous publications. Recently married, she lives in San Diego with her wonderful husband, Chris, and their deliriously energetic English setter, Aubrey. editor@sdjewishjournal.com


Laurie Miller – Art Director

Laurie Miller, a transplant from Louisiana, heads the art department for both the San Diego Jewish Journal and the Orange County Jewish Life. She’s been with the magazine for over 9 years and has a collected 10 years design experience. She is also a fine artist whose work has hung in galleries throughout the south. She enjoys long walks on the beach at sunset… art@sdjewishjournal.com


Rachel Bellinsky – Graphic Designer

Rachel Bellinsky is a graphic designer with more than 12 years of experience in the print and advertising industry. She has designed everything from billboards to CD packaging, as well as created new identities for major corporations. She loves her job and lives happily in San Diego with one very small and hyperactive dog. art@ocjewishlife.com


Alanna Berman – Assistant Editor

Alanna is a San Diego transplant from northern California. She received her
bachelor’s degree in journalism from San Diego State University, where she
was an editor for the Daily Aztec. She has been writing and editing for six
years and has been published in numerous publications. She loves the San
Diego sun and is happy to love what she does every day! alannab@sdjewishjournal.com


Diane Benaroya – Senior Sales Representative

Diane is originally from Buffalo, New York. Leaving Buffalo for warmer
climates, she has lived in Atlanta and Israel before settling in San Diego
with her four children.

Diane got her degrees in music and counseling but has worked in advertising
for over 20 years.While not working Diane enjoys cooking, playing piano,
practicing yoga, and meeting new people. dianeb@sdjewishjournal.com

Contributing writers
Scott R. Benarde, Patricia Morris Buckley, Laura Egendorf, Rabbi Yeruchem Eilfort, Linda Elyad, Judith Fein (Senior Travel Correspondent), William Finn, Alexandra Fisch, Sue Garson, Rabbi Rafael Goldstein, Rabbi Philip Graubart, Gerry Greber, Judd Handler, Deborah Hertz, Irv Jacobs, Rabbi Jeffrey Lipschultz, Rabbi Scott Meltzer, David Mogolov, Karen Pearlman, Rabbi Jack Riemer, Rabbi Alexis Roberts, Sharon Rosen, Sam Sokolove, Eileen Sondak, Teresa Strasser, Victor Wishna

Contributing photographers
Mark Frapwell, Chris Hanewinckel, Launey LeSage, Steve Mullensky, Paul Ross (Senior Travel Photographer), David Savinski, Claire Schneider, Norman Sondak, Herb Targum, Rob Wasserman, Gratianne Yhap

Advertising representatives
Diane Benaroya (Senior Account Executive), Alan Moss (Palm Springs)