Kim Kardashian to be face of Israeli sunglasses brandby JTA News September 13, 2018
Kim Kardashian will join Israeli model Bar Refaeli as a face of Carolina Lemke, an Israeli sunglasses brand.
The American reality TV star will also invest a hefty $30 million in the company, which is partly owned by Refaeli, the Israeli business daily Globes reported. The pair will be photographed together for a publicity campaign, according to Haaretz, and Kardashian will visit Israel next March.
Kardashian will also be a partner in the creation of her own limited edition glasses line, which she will promote. The partnership is part of the seven-year-old company’s expansion into the United States’ market.
Kardashian visited Israel in April 2015 with her husband, rapper Kanye West. The couple baptized their daughter, North, at the Cathedral of St. James in Jerusalem’s Armenian Quarter.